Pregnancy test – A brief summary of its origin
A pregnancy test determines whether a woman is pregnant or not. The origins of pregnancy test can be traced back to the time when the earliest written records of urine-based pregnancy test were found in ancient Egypt document in the form of papyrus, which described pregnancy test in which a woman might be pregnant when she urinates on wheat and barley seeds over the course of several days. If the barley grows, it could be a male child and if the wheat grows, it could be a female child. If both do not grow then she might not be pregnant.
During the early 19th century, the research on human reproduction intensified resulting in the identification of hormones that had a role in female reproduction with the isolation of Progesterone in 1934 and discovery of human gonadotropin (hCG) that led to the breakthrough in the form of first home test kit for hCG being invented in 1968. From then on, the pregnancy test kit market is being flooded with different types of pregnancy test kits in the form of strip pregnancy test kits, cup test kits and Clearblue Easy’s digital pregnancy test kit.
The global pregnancy testing market is valued at the US $1.29 billion in 2018 that is expected to reach the US $1.65 billion by the end of 2023 growing at a CAGR of 5.1% the pregnancy rapid test kits have witnessed higher demand than the fertility kits valued at $600 million in market value during 2016. It is estimated that the line-indicator kits would outsell digital devices with the digital devices generating only one-third revenues of line indicator devices. The mid-stream and cassette line indicator pregnancy test kits are witnessing stronger growth rates than strips/dip sticks in the pregnancy detection Kits market. However, dipsticks/strips continued to account for the highest market value amounting to $1.29 billion in revenues during 2018.
Market Size for Pregnancy Testing – A deeper analysis
The increasing awareness about the availability of pregnancy test kits with their clinically proven safety and effectiveness has resulted in an increasing demand for self-detecting pregnancy kits thereby boosting the growth and size of a global pregnancy test market. Moreover, the rising adolescent pregnancy rate, promotional campaigns undertaking my manufacturers of these pregnancy test or detection kits is driving the growth of pregnancy and fertility devices market.
The home pregnancy test market size is growing at a rapid pace due to technological advancements and striking product features with major organizations such as Alere Inc, Prestige Brands Holding Inc, and Procter & Gamble etc playing the key role in the launching of new and innovative home pregnancy test kits. The pregnancy test industry analysis of market research firms has aptly segmented the pregnancy test market categories such as product type and test type.
Based on product type – the pregnancy testing market is segmented into Pregnancy Test Kits and Fertility Test Kits. The pregnancy test kits are further subdivided into Strips/Dip Sticks and cards, digital devices and midstream. The fertility test kits are further sub-segmented into line indicator devices and digital devices. Based on test type, the market is segmented into FSH Urine Test, Luteinizing Hormone (LH) Urine Test, Human Chorionic Gonadotropin (hCG) Hormone Blood Test and Human Chorionic Gonadotropin (hCG) Hormone Blood Test and Human Chorionic Gonadotropin (hCG) Hormone Urine Test.
Some of the home pregnancy test kits have a 99% accuracy rate in detecting hCG levels from the day of the expected period of women undertaking the test. The hCG urine test accounts for the largest pregnancy test market share as per a reputed pregnancy test market report capturing nearly 43% of the revenues share in 2016. There is an increasing preference for conventional laboratory tests resulting in the decline of other test types such as FSH Urine test, hCG blood test, and LH urine test.
Geographical Analysis of Pregnancy Test Kit Market
The largest distributors of pregnancy test kits remain the drugstores and pharmacies with drug stores selling more than $286.4 million worth of fertility and pregnancy test kits in 2016. Geographically, North America is the largest market for fertility and rapid test kits accounting for half of the global revenues. North America remains the front-runner in the global pregnancy test kit market owing to advanced techniques in the pregnancy test. Asia-Pacific remains the fastest growing region due to a huge population and an enormous opportunity due to its market size for pregnancy testing.
Finally, it can be said that a huge global market exists for pregnancy test market that remains to be tapped by key players/manufacturers of pregnancy test kits.