Ancient grains refer to the group of grains and pseudo-cereals that have significantly remained unchanged from their domesticated varieties. They have recently come into relevance because of their health advantages and high in proteins. As for marketing, ancient grains are said to be healthier than their modern counterparts. Ancient grains involve the grains Khorasan wheat (Kamut), millet, barley, teff, oats, Farro, einkorn, freekeh, bulgur, sorghum, and emmer; and the pseudocereals quinoa, amaranth, buckwheat, and chia. Even modern wheat is a hybrid descendant of three wheat varieties that are called as ancient grains: spelt, einkorn, and emmer. The Chia ancient grains market that forms part of the bigger ancient grains market is expected to surpass $2,560.43m by 2023, growing at a CAGR of 36.60% throughout the forecast period 2018–2023. The ancient grains market is expected to witness significant growth due to the increased applications of these grains in the food, cosmetics, pharmaceutical, and medical businesses.
Market drivers and restraints:
The key factor affecting the Ancient Grain market is the fact that customers are shifting towards ancient grains because of its freshness and earthy nutrition. Customers are slowly removing highly processed food items from their diet and searching for healthier alternatives. This along with the increasing customer awareness serves as the key driver for the market. As for the restraints of the market, the relatively higher prices and the lack of knowledge in developing and underdeveloped countries are the key setbacks. The increasing health-consciousness among customers and the demand for gluten-free food & beverages have been creating an upsurge in demand for traditional grains. Rising demand for organic and natural products from the cosmetic business is driving the global chia, amaranth, and quinoa markets.
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Report segmented as:
- Sports Nutrition
- Infant Formula
- Frozen Food
By Crop Type:
- Gluten-Free Ancient Grains
- Gluten Containing Ancient Grains
Based on geography, the global market is segmented into several regions namely North America, Europe, Asia-Pacific, Latin America and the Middle East and Africa. North America leads the Ancient Grain Market in 2016 with the region accounting for 36% of the overall market share. North America was followed next in line by Europe and Asia-Pacific. Asia-Pacific is estimated to grow quickly in the coming years as is evident from the high CAGR value for the region. Another promising region for the market in Latin America, which is estimated to show high growth rates in upcoming years.
Important market players:
The Ancient Grain market is very competitive with a vast number of players. Major market players dominating the market with their products Ardent Mills (U.S.), Snyder’s-Lance Inc. (U.S.), Crunchmaster Inc. (U.S.), SK Food International (U.S.), Purely Elizabeth Inc. (U.S.)., Quinoasure Inc. (U.S.), Great River Organic Milling Inc. (U.S.), Urbane Grain Inc. (U.S.), Nature’s Path Foods (Canada) and GFB Great Foods (India).
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