Prebiotics market – A new attraction in the Food and Beverages Industry


Prebiotics are substances that used to induce growth of microorganisms in the gastrointestinal tract in humans and animals. These are potent non-digestible fiber components, which are used as catalysts to colonize the bacteria and form a substrate that makes it easier to digest food. Let’s look how the prebiotics market is lined up for the future.

There is a marginal difference between prebiotics and probiotics. Often used interchangeably, there is a significant dissimilarity between the two. Probiotics are often found in dairy products such as milk, yogurt, pills, and other derived substances. Prebiotics, on the other hand, are special plant-based fibers that nourish the bacteria and acts as a fertilizer instead. As a result, the consumer has a better digestion and that further contributes to the overall well-being and health.

Regular consumption of prebiotics has proven to be effective in lowering the cases of anxiety, depression, stress and other mental health issues. Prebiotics has proved as potential substances to lower the levels of cortisol that is known to cause stress. It helps in improving gut health and increases the number of good bacteria.

As a market, Prebiotics Ingredients was worth $3.45 billion in 2016. However, with a significant growth rate or CAGR of 11.5%, it is expected to grow up to $6.1 billion by 2021. However, one might wonder why something so significant is gaining traction in the current world scenarios when there are many other options to trigger similar reactions in the body!

Lifestyle changes, food habits and increasing cases of diseases such as diabetes, obesity et al. have trodden the path of awareness among millennials. Intentionally or unintentionally, many of them have been making informed dietary changes that have led to an elevation in the sales numbers. Even if dairy products are still the preferred options, prebiotics has also recorded a war footing popularity among the masses.

Even if prebiotics has been in the market for a while, there is still a fertile ground for multiple organizations to take charge and expand it. Science-based solutions for the well-being of individuals is bound to alleviate the apprehension surrounding critical health. Proper introduction of these ingredients in food and beverages at a nominal price can attract potential consumer base. Food and health drinks that promote good health and do not comply with health fads are a rage among health-conscious customers.

Recent developments have been making several breakthroughs in treating selective microbes that might be otherwise harmful. Conditions such as bacterial vaginosis initially inhibited the production of prebiotics on a commercial scale. Regulatory authorities put their foot down saying that dietary supplements cannot be considered as a cure for the diseases. Until the past couple of months, it was unclear if BV qualified to be a disease at all!

However, research and development authorities challenged the decision in collaboration with the industry lobbyists and concluded that multiple conditions such as dysbiosis and other related categories of BV could be cured with the help of this newfound prebiotics. On the other hand, industry major DuPont in a joint venture with a leading institute in Ireland is looking forward to creating path-breaking solutions to roll out microbiome for kids and infants.

Used in animal supplements, human dietary supplements, and even medical components, Prebiotics are an untapped market. From a market perspective, Asia Pacific is the dominant region globally. Insulin, as a product, occupies the largest market share and can be extracted from food products such as banana, wheat, garlic, chicory et al. investigations recommend that regions such as China, India, and Brazil have better growth opportunities. Following the region-wise suit, North America and Europe have reported significant growth over the past couple of years geographically.

Stay tuned  for  the latest Report On Agriculture.


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