The Global Trends in Extruded Snacks Market


Extruded Snacks Market

Extruded Snack Products – What are they?

Extruded snacks can be defined as those snacking items, which are produced by an extrusion process. In the extrusion process, products in the form of raw materials rich in starch such as corn, maize, rice, wheat, potato flour, etc. are initially grounded to a particular size. These products are then transformed into hot melt fluids or as a dry mix. After this process, the mix is then moved into the pre-conditioners that add other ingredients such as liquid sugar, fats, dyes, etc as per the constitution of the product.

The cooking process is done by steam which is injected into the mix (extrude) and expanded or puffed via extruder that makes an extruded snack. The extruded snack products include cheese puffs, bacon balls, breakfast cereals, textured vegetable protein, jellybean, macaroni, etc. Direct or indirect extrusion can produce extruded products. It is a time efficient, straightforward and flexible process. Some of the extrusion operations include blending, pre-conditioning, extrusion, drying, flavoring, and packing.

Study of Global Extruded Snacks Market – An in depth study

Global Extruded Snacks Market is expected to grow at a significant CAGR of 4% to reach USD 34.21 billion by the end of 2021. The key driving forces or trends that are fuelling the market is the growing preference of the consumers towards the ready-to-eat packaged food. Moreover, the healthy snacking is beneficial for the weight loss as these snacks contain a lot of required nutrients and vitamins.

The global extruded snacks market consists of food products such as rice, potato, corn, and mixed grains. The potatoes segment holds a major share of global extruded snacks market. North America and Europe are the crucial drivers for the potato demand in the overall extruded snacks market. The key players or companies within this market have introduced customized region-specific snacks because of the changing choices of consumers of different regions resulting in an increased demand for these products.

The distribution channels for this market consist of convenience stores, hypermarkets & super markets, and independent retailers. Hypermarkets and the supermarkets have the largest share in global extruded snacks market. Regional wise, the global market for extruded snacks is spread across North America, Europe, Asia Pacific, Latin America, and the Middle East and Africa.

Asia Pacific recorded a significant share in the overall extruded snacks market followed by North America and Europe.  India is also emerging as leader in extruded snacks market that is projected to grow at highest at a CAGR 12% making it as the fastest growing market.

Consumer awareness about health related issues like obesity, diabetes, hypertension is expected to impede the growth of extruded snacks within the global extruded snacks market. The customers especially from developing economies like India and African continent are cost conscious, and as such, the competitive prices often boost up the product demand leading to the expansion of the market.

The key players or companies dominating the global market of extruded snacks include Diamond Foods Inc., ITC Limited, Frito-Lay Inc., Kellogg Company, Bag Snacks, Haldiram Foods International Pvt. Ltd, and Parle Products Pvt. Ltd

Some of the important players are emphasizing on partnerships, mergers, and acquisitions to enlarge their market shares in less explored countries. These companies often experiment on their pricing strategies to survive in terms of market shareholdings and value. The growth in R&D investments by the key players is driving the product innovation to a new level. However, the existence of numerous small and large vendors who compete based on the quality, innovation, price, reputation, service, and distribution, is highly fragmenting the global market.

Extruded Snacks as a Cost Effective Food Products

Extruded snacks are cost effective not only in terms of cost of production but are also emerging as healthy food products due to new technologies and innovations being introduced in extrusion processes. However, the major benefits of extruded snacks include-

  • Energy efficiency
  • Low cost of production
  • High productivity
  • Automated control

When evaluated in terms of consumer spending on products ranging from frozen foods to packaged beverages including extruded snacks there has been significant growth emerging due to life style changes. This transformation is likely to escalate the product demand in the nearest future, which will subsequently uplift the extruded snacks market across the globe.

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